Welcome aboard Episode 8 of the “Aerospace Ambition Podcast,” featuring our distinguished guest, Joachim Majholm! Don’t miss out on this enlightening conversation!

This time, we’re excited to have Joachim Majholm join us. With a successful career as a business leader, serial entrepreneur, and adept communicator spanning two decades, Joachim is the founder of Blue Lines. This initiative is dedicated to raising awareness about the environmental impacts of contrails and accelerating the implementation of policies to mitigate the warming effects caused by airline contrails. Additionally, Joachim has recently taken on the role of Senior Consultant for Contrails at the Rocky Mountain Institute. Welcome, Joachim!

Talking Points
• How did Joachim get into contrails and founded Blue Lines?
• What is the role of Blue Lines in this ecosystem?
• Which airlines are spearheading contrail research and trials?
• Why is it so hard to bring about change to airlines processes?
• Why Is contrail avoidance not a case for startups? Would he ever invest?
• How is the EU taking a startup approach to regulation?

Links
• Joachim: https://www.linkedin.com/in/joachimmajholm/
• Blue Lines: blue-lines.org
• Marius: https://www.linkedin.com/in/mariuswedemeyer/
• Kieran: https://www.linkedin.com/in/kieran-t-7b9952102/
• AAMBITION Newsletter: https://mailchi.mp/55033eb444bd/aambition-newsletter

Podcast
• Spotify: https://spoti.fi/3uaFPHY
• Apple: https://apple.co/42oFz4E
• Google: https://bit.ly/3UHYMg3

Resources
• Delta Air Lines: https://news.delta.com/business-imperative-delta-outlines-roadmap-more-sustainable-travel 
• Air France: https://corporate.airfrance.com/en/other-impacts-aviation-climate#sustainableaviation#climatetech#aambition#AerospaceAmbitionPodcast#Innovation

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